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Client

Kings College Hospital Charity

Brief

Interactive fundraising concept utilising both online and offline technology

Objective

To create a micro website allow users to plant a seed for someone special in a virtual donor garden, plants then grow dynamically over time. A 42” public display screen in the hospital allows users to see a live feed of the garden in real-time as it grows, highlighting all the donors that have given.

Results

We have created the UK's first virtual online donor garden, moved donations across to a regular direct debit format and revolutionized outdated corridor donor boards with an interactive display.

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